Online flower delivery is part of a broader floral market that combines local florists, national internet floral services, wire services, supermarkets, and direct business websites. The available evidence does not form one continuous national series for online flower-delivery sales alone. Instead, the figures below separate U.S. florist output, overall e-commerce, floral-business adoption, channel shares, and holiday purchasing evidence so each statistic keeps its original population, geography, unit, and measurement period.
Contents
- U.S. florist sales baseline
- E-commerce context for flower delivery
- How widely floral businesses accepted online orders
- Online florist channels and omnichannel tactics
- Consumer online purchasing behavior
- Order channels during Mother’s Day
- Holiday demand, spending, and order values
U.S. florist sales baseline
The Federal Reserve Bank of St. Louis series titled Sectoral Output for Retail Trade: Florists (NAICS 453110) in the United States provides a useful industry-scale reference. These are florist retail sectoral-output figures in current dollars, not seasonally adjusted. They are not online-only sales and should not be read as delivery revenue.
| Year | U.S. florist retail sectoral output |
|---|---|
| 2021 | $6,772.000 million |
| 2022 | $7,386.000 million |
| 2023 | $6,827.510 million |
| 2024 | $7,238.771 million |
| 2025 | $7,965.102 million |
The series shows five distinct annual levels rather than a smooth progression: $6,772.000 million in 2021, $7,386.000 million in 2022, $6,827.510 million in 2023, $7,238.771 million in 2024, and $7,965.102 million in 2025. Because the measure is sectoral output for the florist retail sector, it establishes the scale of the market in which online flower delivery operates without assigning any portion specifically to websites, apps, or order-gatherers.
E-commerce context for flower delivery
The Monthly Retail Trade - Quarterly Retail E-Commerce Sales Report places floral delivery within the larger U.S. online retail market. In Q2 2026, seasonally adjusted U.S. e-commerce sales were $340.2 billion, excluding price adjustment. That was an increase of 3.8% from Q1 2026 and 12.2% from Q2 2025. E-commerce represented 17.1% of total U.S. retail sales on a seasonally adjusted basis in Q2 2026.
The same Census report recorded $329.5 billion in unadjusted U.S. e-commerce sales in Q2 2026. Unadjusted sales increased 12.4% from Q2 2025 to Q2 2026. The adjusted and unadjusted totals are different statistical measures, so they should not be combined or treated as two portions of one flower-delivery total. They are context for the digital retail environment in which consumers can discover, order, and schedule flowers online.
For floral businesses, the practical implication is that a flower-delivery website participates in a large established retail channel, while the florist-specific figures require separate interpretation. The Census measure covers all U.S. retail e-commerce, not flowers, plants, florist shops, or delivery orders alone.
How widely floral businesses accepted online orders
The 2021 B2B E-Commerce in the Floral Industry survey reported online-order acceptance across several floral-industry business groups. Among brick-and-mortar florists, 94% accepted online orders. The figure was 100% for online florists and 100% for wire services.
Other business groups reported lower adoption levels in the same survey: 68% of supermarkets accepted online orders, as did 73% of domestic growers, 45% of international growers, 86% of importers, and 78% of distributors. These percentages describe surveyed business groups in the 2021 report; they are not a current census of every business in those categories.
The report also identified a measurement and management gap. Sixty-three percent of surveyed floral-industry firms did not use e-commerce data to support or guide key business decisions. Low customer awareness was identified as an e-commerce implementation challenge by 36% of surveyed firms. Together, these figures distinguish having an online ordering capability from using online performance data or reaching customers effectively.
Online florist channels and omnichannel tactics
The same 2021 floral e-commerce report described how online florists used multiple customer-facing channels. Fifty percent used their own website as part of their omnichannel strategy, and 50% used social media. Email marketing with buy buttons was used by 38%.
Physical locations remained part of the mix: 44% of online florists used a physical store in their omnichannel strategy. Smaller shares reported using mobile apps or call centers, at 13% each. B2B marketplaces accounted for 6%, mail order for 6%, and faxing for 6%.
These figures are channel-use percentages among online florists in the 2021 survey, not percentages of sales or orders. A business could use more than one channel, so the figures are not expected to total 100%. The pattern is useful for interpreting online flower delivery as an omnichannel activity: a website may coexist with social discovery, email purchasing, a physical shop, phone support, or business-to-business ordering.
Consumer online purchasing behavior
The 2021 report Change and Disruption in the Floral Industry reported that 18% of floral consumers worldwide had purchased flowers online. The study’s geography is worldwide, so this figure should not be substituted for a U.S.-only online purchase rate.
Among worldwide consumers who had purchased flowers online, 18% said they generally purchased in person instead. In the same online-purchasing group, 38% said they purchased flowers only online, while 41% said they purchased flowers online and in person with the same frequency. These are responses within the subgroup of consumers who had purchased flowers online, rather than shares of every floral consumer worldwide.
The subgroup results show why online flower delivery statistics need careful labels. “Purchased online” can describe a customer who still generally prefers in-person buying, a customer who buys only online, or a customer who uses both channels evenly. The reported percentages describe those different behaviors without estimating the value of each customer’s purchases.
Order channels during Mother’s Day
SAF’s florist surveys provide comparable channel snapshots for Mother’s Day, although the years are separate survey periods and the figures should not be treated as one uninterrupted time series.
| Mother’s Day survey | Phone | Shop website or website | Walk-in | Wire service/order-gatherer | Other |
|---|---|---|---|---|---|
| 2015 | 49% | 16% | About 19% | 17% | — |
| 2017 | 44% | 21% | 21% | 17% | — |
| 2019 | 42% | 20% | 24% | 17% | 6% |
In SAF’s 2015 Mother’s Day florist survey, phone orders represented an average 49% of orders, walk-in business about 19%, shop-website orders 16%, and wire services or order-gatherers 17%. In the 2017 survey, phone orders represented 44%, shop-website orders 21%, walk-in orders 21%, and wire services or order-gatherers 17%.
The 2019 survey reported 42% for phone orders, 24% for walk-ins, 20% for website orders, 17% for wire services or order-gatherers, and 6% for other sources. The table compares reported order shares as published for each Mother’s Day period; it does not calculate growth rates or infer how the categories changed outside those surveys.
Holiday demand, spending, and order values
The National Retail Federation’s Mother’s Day Spending Expected to Reach $34.1 Billion gave a 2025 forecast of $34.1 billion in total U.S. Mother’s Day spending and $3.2 billion in U.S. Mother’s Day flower spending. These are forecast figures, not realized sales. Flowers were a planned Mother’s Day gift for 74% of U.S. celebrants in the NRF’s 2025 survey, and online shopping was the top Mother’s Day shopping destination for 36% of U.S. celebrants.
SAF’s Mother’s Day Flower Purchases and Sales Climb reported that 36% of Americans bought flowers or plants in 2025, compared with 34% in 2023. The average reported 2025 Mother’s Day flower-and-plant purchase was $71, up from $60 in 2024. Twenty-three percent of 2025 Mother’s Day buyers used their local florist, up from 19% in 2024. In the florist survey, 45% of florists reported a $71–$100 average order-value range for Mother’s Day 2025.
The same SAF 2025 florist survey reported that 39% of Mother’s Day orders arrived by phone, 37% by website, and 23% as walk-ins. These order shares describe the survey’s florist respondents and are distinct from the broader NRF shopping-destination percentage.
Valentine’s Day offers another holiday-specific channel and spending snapshot. In SAF’s 2020 Valentine’s Day poll, national internet floral services accounted for 20% of flower-purchase venues. The median spend through national internet floral services was $69.60, compared with $50 at retail florists and $25 at grocery stores. These are median spending figures for the 2020 poll and should not be presented as current average online-delivery prices.
For floral shoppers and designers, the holiday figures point to several distinct signals: flowers were planned by a large share of Mother’s Day celebrants in the 2025 NRF survey; online shopping was the leading destination overall; and florist-specific 2025 order reporting placed website orders close to phone orders. The evidence supports tracking holiday demand by occasion, channel, and order value while keeping forecast totals, consumer surveys, and florist order reports separate.