Sustainable flower certification is measured in several ways: certified land, participating farms, workers, stems, premiums, and environmental impacts. Florverde reports a current footprint across Colombia and Ecuador, while Fairtrade publishes flower-sector production, workforce, market, and study-comparison figures for different years and geographies. The figures below retain those distinctions.
Contents
- Florverde certification at a glance
- Florverde’s Colombian registry
- Florverde’s Ecuador registry
- Fairtrade production and workforce
- Environmental comparisons for Kenyan roses
- Fairtrade’s market context
Florverde certification at a glance
Florverde’s current impact snapshot covers Colombia and Ecuador. On its “Florverde – Sustainable flowers” homepage, the organization reports 9,000 certified hectares and 220 certified farms. The same page says 94,000 certified farm workers benefit annually. These are current figures displayed in 2026, rather than a dated historical series. Florverde – Sustainable flowers
Florverde also reports annual certification throughput in its Q&A material. Approximately 1.3 billion flower stems are certified under Florverde each year, and approximately 2,000 hectares of land are certified under the program each year. The annual land figure is a throughput measure; it should not be added to the 9,000-hectare current footprint. About us – Q&A – Florverde
| Measure | Florverde figure | Period or definition |
|---|---|---|
| Certified hectares | 9,000 | Current impact figure displayed in 2026; Colombia and Ecuador |
| Certified farms | 220 | Current impact figure displayed in 2026; Colombia and Ecuador |
| Farm workers benefiting | 94,000 | Annual figure displayed in 2026 |
| Certified flower stems | Approximately 1.3 billion | Annual figure; Q&A page current in 2026 |
| Land certified | Approximately 2,000 hectares | Annual certification figure; Q&A page current in 2026 |
For floral designers, the distinction matters when interpreting a certification label. A footprint describes the land and farms included in the program’s current impact presentation. Annual stems describe production passing through certification during a year. Neither figure by itself states the share of all flowers sold in a country or worldwide.
Florverde’s Colombian registry
The Florverde certified-companies registry is dated 30 June 2024. Its listed Colombian holders show substantial variation in both farm count and certified area. The registry also supplies validity windows, so these entries describe the registry at that date rather than a perpetual status.
Agrícola El Cactus had 2 certified farms totaling 7.52 hectares, while Agrícola El Redil had 3 farms totaling 53.3 hectares. Agroindustrial Don Eusebio had 1 farm and 17.0 hectares. Alexandra Farms had 2 farms and 34.3 hectares, Andalucia S.A.S. had 1 farm and 28.0 hectares, and Ayurá S.A.S had 3 farms and 28.9 hectares. Ball Colombia had 2 farms totaling 12.5 hectares. Florverde Sustainable Flowers certified companies – Floricode file
The same 30 June 2024 registry listed Flores de Funza with 2 farms and 132.0 hectares, Flexport de Colombia with 1 farm and 75.9 hectares, and Agrícola Cardenal with 2 farms and 96.6 hectares. Flores del Río had 2 farms totaling 102.0 hectares, while Bouquets mixtos had 1 farm and 19.0 hectares. Calafate S.A.S had 1 farm totaling 94.0 hectares.
Additional Colombian entries included C.I. Agromonte S.A., with 1 farm and 15.9 hectares; C.I. Global Exchange, with 1 farm and 30.4 hectares; and C.I. Flores de la Vega, with 3 farms and 114.5 hectares. C.I. Jardines de los Andes had 1 farm totaling 101.4 hectares, and C.I. Maxiflores Ltda had 1 farm totaling 50.6 hectares.
The registry listed Flores Aurora S.A.S. en reorganización with 3 farms and 53.0 hectares. Flores de Altagracia S.A.S. had 1 farm and 6.2 hectares, Flores de los Andes S.A.S had 2 farms and 81.1 hectares, and Flores Ipanema S.A.S. had 2 farms totaling 432.9 hectares. Flores Sagaró S.A. had 1 farm and 61.24 hectares, while Flores de Serrezuela S.A.S had 1 farm and 84.0 hectares.
The remaining listed Colombian holders in this set were Guirnaldas/Innovaflora S.A.S., with 1 farm and 32.0 hectares; Hosa S.A. en Reorganización Empresarial, with 3 farms and 116.0 hectares; Luisiana Farms SAS, with 1 farm and 29.0 hectares; Mongibello S.A.S., with 1 farm and 68.0 hectares; Nayre Flowers Colombia SAS, with 1 farm and 9.5 hectares; and Plazoleta Bazzani S.A.S, with 2 farms and 37.7 hectares. All holder-level figures in this section come from the registry dated 30 June 2024, with the validity periods shown in that file.
Florverde’s Ecuador registry
The Ecuador section of the same Florverde registry contained entries marked as certified or in process. The status distinction is important: an in-process holder should not be described as having completed certification.
Among entries with certification validity periods, Denmar S.A. was listed with 4 farms totaling 197.0 hectares. Emihana CIA. LTDA had 2 farms and 30.1 hectares, Flores Verdes Flordes CIA LTDA had 1 farm and 26.0 hectares, and Floricola Attaroses CIA. LTDA. had 1 farm and 12.3 hectares. Floricola San Isidro Labrador Florsani S.A.S. had 1 farm totaling 139.5 hectares. Marianaseasons CIA LTDA had 1 farm and 7.3 hectares, and Natuflor S.A had 1 farm totaling 25.0 hectares. Florverde Sustainable Flowers certified companies – Floricode file
The registry separately marked Agroganadera Espinosa Chiriboga S.A. as in process on 30 June 2024, with 5 farms totaling 61.2 hectares. Ecoroses S.A. was also in process, with 1 farm and 41.8 hectares. Edenroses CIA. LTDA was in process with 2 farms totaling 13.2 hectares.
| Ecuador registry status on 30 June 2024 | Listed holders in this set | Farms | Hectares |
|---|---|---|---|
| Entries with stated certification validity | 7 | 11 | 437.2 |
| In process | 3 | 8 | 116.2 |
The table groups only the entries supplied for this article and does not represent the whole Florverde program. The totals are simple transcriptions of the listed farm and hectare amounts for the two status groups; they do not convert in-process land into certified land.
Fairtrade production and workforce
Fairtrade publishes a separate set of flower-sector statistics. Its current flowers page says flowers or plants account for 40% of Fairtrade workers, representing more than 75,000 workers. For 2023, Fairtrade flower producers produced 5.7 billion stems and earned €7.3 million in Fairtrade Premium. Flowers
The Fairtrade Risk Map uses a 2022 reference period and a different definition set. It lists 73 certified producer organisations, 5,280,000 thousand stems of Fairtrade-certifiable flower production, and 73,700 workers in Fairtrade flower organisations. The production unit is written as “thousand stems,” so the published figure should be retained in that form rather than silently treating it as a different measure. Flowers | Fairtrade Risk Map
Another Fairtrade page reports that around 1 billion Fairtrade flower stems and young plants are sold each year, using the latest data reported in 2023. It also says flower-sector workers earned more than €7.5 million in Fairtrade Premium in 2022. These figures are not interchangeable with the 2023 production and premium figures above because the periods and page definitions differ. New study confirms Fairtrade roses from Kenya have smaller environmental footprint
Together, the figures show why “certified flower volume” needs a date and a unit. A producer total, a certifiable-production estimate, a sold-volume statement, and an annual producer output can all describe different points in the certification and market chain.
Environmental comparisons for Kenyan roses
Fairtrade’s 2023 study report compares roses from five Kenyan Fairtrade producer organisations with Dutch roses. The results are study-specific comparisons, not global averages for every certified flower.
For Kenyan Fairtrade roses shipped by sea, the study found 65% less water use than for Dutch roses. The Kenyan roses also had 4.3 times less terrestrial-acidification impact and 18 times less freshwater-eutrophication impact than Dutch roses in the comparison. New study confirms Fairtrade roses from Kenya have smaller environmental footprint
Transport mode changed the greenhouse-gas comparison. Fairtrade Kenyan roses shipped by air had 2.9 times lower greenhouse-gas emissions than Dutch roses, while Kenyan roses shipped by sea had 21 times lower greenhouse-gas emissions. The result should therefore be read with the stated shipping route, production locations, and study scope attached.
For readers selecting flowers for an event or installation, these measurements suggest that certification statistics can be paired with production and logistics questions. However, the reported percentages and multipliers do not establish an emissions value for an unspecified bouquet, farm, shipment, or season.
Fairtrade’s market context
Fairtrade’s 2023 florist-market information says there were around 70 Fairtrade flower farms worldwide, employing more than 70,000 people. Kenya had 49 Fairtrade-certified flower farms. Fairtrade-Blumen für Floristen
The same page reports that flowers sold in Germany generated about €3 million in Fairtrade Premium in 2024. More than half of all Fairtrade cut flowers were sold on the German market, and more than 1 in 3 roses sold in Germany was Fairtrade-certified. These are Germany-focused market figures from a 2024 page, not global shares.
| Fairtrade market indicator | Reported figure | Period or scope |
|---|---|---|
| Fairtrade flower farms worldwide | Around 70 | 2023 |
| People employed on those farms | More than 70,000 | 2023; worldwide |
| Fairtrade-certified flower farms in Kenya | 49 | 2023 |
| Fairtrade Premium from flowers sold in Germany | About €3 million | 2024 |
| Share of Fairtrade cut flowers sold in Germany | More than 50% | Figure reported on 2024 page |
| Fairtrade-certified share of roses sold in Germany | More than 1 in 3 | 2024 |
These market indicators help place certification within the florist supply chain. They do not show that every certified scheme has the same standards, geography, audit structure, or environmental outcome. Florverde’s Colombia-and-Ecuador footprint, Fairtrade’s producer and worker totals, and the Kenyan-versus-Dutch rose comparison should remain separate evidence points with their original periods and definitions.